Being the “new girl on the block”, (aka the new gal on Pitt Street) I couldn’t be happier to be that girl and the voice behind Ooh! Beautiful’s gorgeous, organic makeup and beauty products. Becoming a member of this truly inspiring and talented team of folks has driven my passion for artistry and cosmetics further than I could’ve ever imagined.
Each week, I’ll be sharing a post to this blog, focusing on the healthy ways to remain fresh-faced and beautiful, while showcasing lines that are currently residing in this charming, apothecary-style beauty boutique! I’ll also feature new lines as they’re added to Ooh! Beautiful, providing customers with a variety of truly trusted, high-performing products that match our mission to live beautifully, the healthy way.
As you may already know, Ooh! Beautiful is fully committed to being Charleston’s number one source for all-natural, organic and cruelty-free cosmetics. This commitment provides customers a refreshing and liberating way to shop for cosmetics. To invest in skincare and makeup that will give you a healthy, gorgeous glow, not just on the outside, but also from within, is something to really rave about and feel GREAT about! So, for starters, I’m going to rave about a brand called RMS Beauty. If you haven’t heard of it, it was founded by legendary makeup artist, Rose-Marie Swift, who has been in the beauty industry for 20 years, working with countless celebrities and serving as lead artist for J.Crew. That dewy, minimally made-up look that we’ve come to know and love about J.Crew models is the result of Swift’s innovative RMS products. RMS was created after Swift’s encounter with health issues due to high toxin levels found in her blood stream, simply from working around unhealthy cosmetics for years. This ignited her passion for women to have the right to feel beautiful and remain healthy. RMS Beauty was born and now the coveted and highly-celebrated brand is making headlines in magazines and beauty blogs, world-wide. Swift’s invention has been taking the organic beauty industry by storm (and for good reason).
Last week, I had the pleasure of removing all of my makeup in Ooh! Beautiful and experiment with this line by applying a fresh face, using only RMS. At first, I’ll admit that I was a bit concerned by the emollient texture of these products, given that I have very oily skin (especially in Charleston’s humidity). I wanted to really see how these products would wear, so I forfeited priming my skin and immediately began applying their “Un” Cover-up in 00, the lightest shade (yes, I have very fair skin). Immediately, I noticed that it concealed redness and other blemishes very well. I applied this concealing base like a concealer and then blended the edges with my fingers (you can also use a small foundation brush) until I felt like the tone of my skin was well balanced. I even put this under my eyes and it didn’t crease! I used their Buriti Bronzer, second, to give my skin a warm glow. I tapped it onto my temples and lightly down around my cheeks, nose and chin. It felt like I could really contour with this as well bronze! Starting on my eyes, I took their Cream Eye Polish in Lunar and tapped a little onto the brow bone and the inner/outer corners of my eyes. Next, I selected their Cream Eye Polish in Seduce for my lower lid, swiping it on with my finger and working the product into the crease for added definition. I loved how this light bronze shade made my eyes pop. This would be a great go-to shadow for everyday. I lined my eye with a tiny, flat liner brush and the Cream Eye Polish in Karma. This rich, dark brown/black shade is great for all skin tones. It’s just a wonderful, neutral liner. I was amazed that it didn’t crease back onto my lids! I chose their infamous Lip2Cheek in Promise for cheeks and lips. Some multi-use products aren’t truly multi-use, but I found the consistency and pigment of this item to really serve as such! Promise is a beautiful, deep coral shade with a gold metallic sheen — nothing too shimmery once applied to the skin. I gently rubbed this right onto the apples of my cheeks and tapped it on my lips, and I was immediately impressed with the color payoff! This brand really knows color that flatters! To complete the healthy glow that RMS Beauty gives you, I applied their Living Luminizer on places where the light would normally hit — the top of my cheek bones, above my brows (this could also be dabbed onto the corners of the eye and brow bone), and on the bow of my lip. I now know why I see this product featured all over as a must-have! It was one of the most beautiful and subtle highlighters I had ever used. Lastly, I dusted their “Un” Powder on my t-zone, only. Again, I didn’t want to load up on primers and powders because I wanted to truly see the line’s wearability on my skin. Once finished, I snapped a pic in natural light.
Three hours later, while driving home, the makeup still seemed freshly-applied. Even later into the evening, I was amazed with how the shades remained true. I’m an RMS fan without a doubt and believe that these products are truly suitable for all skin types! Not only are they super easy to use (finger or brush), but they’re extremely portable and good for your skin! That really is something to rave about and above all, check out! Naturally, RMS Beauty can be found at Ooh! Beautiful. Stop in and try it for yourself … I promise you won’t be disappointed.
Meet Katie and try out the new RMS color line this Thursday at Celadon!